The Results are in: Businesses Thrive When They Support LGBT Workers
Each June, more and more corporations deck their office halls with rainbow flags in honor of Pride Month. Many companies go so far as to change their marketing strategy or the products they offer in June so that it, too, aligns with Pride Month. While many companies truly feel passionate about LGBT rights (think Apple, a company with an openly gay CEO) it also makes good business sense.
You’ll be hard pressed to find a company that has not one LGBT employee. When LGBT employees can come to work feeling safe and appreciated by others, they’ll spend less (hopefully no) time worrying about being harassed and more time working.
More importantly, LGBT workers who feel comfortable being themselves at work are going to be happier in all aspects of their life. And once again, happier workers tend to be harder workers.
Some of the most successful companies in the world are those that hire people of all genders, ethnicities, backgrounds, and sexuality. What a gay, bisexual, or trans person brings to the (board room) table may be different than what a cisgender or straight person brings. Instead of being afraid of contradicting opinions, businesses should welcome them.
A Competitive Edge
Customers want to feel good about the company they’re buying from. With more than three-quarters of Americans being in favor of gay marriage, people have never been more accepting of LGBT people than they are now. So when it really comes down to it, supporting the LGBT community is good for your bottom line.